Guides
How ChatGPT Ads work, written from scratch and sourced.
Sep 22, 2026 · 4 min read
Context hints: the closest thing to keywords — and why they're not keywords
What context hints are in OpenAI Ads Manager, how they differ from keywords, and how to write hints that help ChatGPT Ads match real conversations.
4 min readSep 22, 2026 · 5 min read
Pixel, Conversions API and the click ID: measuring leads from ChatGPT Ads
How the OpenAI Pixel, the Conversions API and the oppref click reference work together to attribute leads to ChatGPT Ads, and how to set them up right.
5 min readSep 22, 2026 · 4 min read
How ChatGPT Ads work: who sees them, where they appear, what they can't do
Who sees ads in ChatGPT, where they show up, how OpenAI selects them, and the limits every advertiser should know before spending a shekel.
4 min read
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