Part B - Acceptable Use Policy

This Policy forms an integral part of the Terms of Service.

B.1 Sectors the Company Does Not Serve

The Company shall not provide the Services or run campaigns for: weapons and ammunition; drugs and psychoactive substances, and cannabis where it is not lawful; sexual services and adult content; unlicensed gambling and games of chance; usurious loans and pyramid schemes; speculative cryptocurrencies, promises of returns and unlicensed "investment opportunities"; promises of cures and supplements with medical claims; counterfeit products and trademark infringement; partisan political content and election propaganda; organizations promoting violence, hatred or Holocaust denial; offensive cyber tools; and any activity that is unlawful in the relevant jurisdiction.

Changes to the list. The Company may add sectors to the list upon 30 days' prior notice. An addition that applies to a Customer's existing activity entitles the Customer to terminate the engagement immediately, to the lapse of the Commitment Period, and to a pro-rata refund.

B.2 Prohibited Uses

The Customer shall not: enter false information or information that is not its own; impersonate another; attempt to circumvent technical limitations or billing mechanisms; perform scraping or systematic extraction; use the Services to develop a competing product; share access with anyone who is not its employee; manage campaigns for more than one business in a single account without approval; overload the infrastructure; use the Services for unlawful direct marketing; or breach the content policy of the Ad Platform.

B.3 Advertisement Content

The Customer shall not approve or request content that: includes a factual claim that cannot be substantiated; promises a result, return, cure or success; creates false urgency or scarcity; presents a misleading price; targets minors or exploits a vulnerable population; includes a testimonial or endorsement that is not authentic; uses the name or likeness of a person or entity without permission; implies sponsorship or endorsement that does not exist; or removes or obscures AI content marking.

B.4 Enforcement

B.4.1. The Company may pause a campaign, remove content, suspend an account or terminate the engagement, by reasoned written notice, if it believes in good faith that a breach has occurred.

B.4.2. Termination due to a fundamental breach of this Policy - unlawful activity, the provision of false information, or a repeated breach following a warning - does not entitle the Customer to a refund, and the remainder of the Commitment Period shall be charged less the costs saved by the Company, and in any event not more than 50% of the Service Fees for the cycles not yet provided. In the case of termination due to a breach that is not fundamental, Section 11.3 shall apply.

B.4.3. The Company may report activity that appears to be unlawful to a competent authority or to the Ad Platform.